Dior Homme's Spring/Summer 2017 collection wasn't just a runway show; it was a statement. A bold declaration of a new direction, a deliberate shift towards a more youthful, energetic, and undeniably "New Wave" aesthetic under the creative direction of Kris Van Assche. This article will delve deep into the world of Dior Homme SS17, exploring the campaign, the backstage buzz, the runway show itself, and the lasting impact of this pivotal collection. We'll dissect the elements that came together to create a season that resonated deeply with fashion critics and enthusiasts alike, leaving an indelible mark on the menswear landscape.
The Dior Homme Summer 2017 Campaign: A Photographic Manifestation of New Wave
Willy Vandeperre's lens captured the essence of Dior Homme SS17 with a distinct New Wave sensibility. The campaign wasn't about polished perfection; it embraced a raw, slightly gritty aesthetic that perfectly complemented the collection's youthful energy. The imagery, far from being static, conveyed a sense of movement and dynamism. Models weren't simply posed; they were captured in moments of candid interaction, creating a narrative that extended beyond the individual garments. The color palette mirrored the collection itself – a blend of crisp whites, deep blacks, and bold pops of color – adding to the overall feeling of vibrant modernity. The campaign's success lay in its ability to translate the collection's spirit – a revitalized take on classic tailoring infused with a contemporary edge – into a compelling visual story. It wasn't just about showcasing clothes; it was about conveying a feeling, an attitude, a whole new era for Dior Homme.
The choice of Vandeperre, known for his ability to capture both raw emotion and sophisticated style, was a masterstroke. His photography seamlessly blended the high fashion elements of Dior Homme with the edgy, almost rebellious spirit of the New Wave movement. The resulting images were both aspirational and relatable, making the collection accessible to a broader audience while still maintaining its high-fashion pedigree. The campaign successfully positioned Dior Homme as a brand that understood and responded to the evolving tastes of a younger generation, without sacrificing its inherent elegance and sophistication.
Backstage at Dior Homme 2017 Spring/Summer Show: A Glimpse into the Creative Process
The backstage atmosphere at the Dior Homme SS17 show was a whirlwind of focused energy. The air buzzed with the anticipation of the upcoming presentation, a palpable tension that fueled the creative process. Hair stylists meticulously crafted the models' looks, each hairstyle complementing the overall aesthetic. Makeup artists worked with precision, creating looks that were both understated and impactful. The garments themselves, meticulously crafted and flawlessly executed, were handled with the utmost care, a testament to the dedication and craftsmanship that defines Dior Homme. This wasn't just about putting on a show; it was a collaborative effort, a carefully orchestrated ballet of artistic expression.
Dior Homme takes Men’s Folio backstage for an exclusive look at the preparations. This provided a rare insight into the meticulous planning and execution that went into creating the show. From the initial sketches to the final touches on the models' hair and makeup, every detail was carefully considered, reflecting Van Assche's unwavering commitment to perfection. The backstage area was a hub of creativity, a space where ideas flowed freely and the team worked together to bring Van Assche's vision to life. The energy was infectious, a testament to the passion and dedication of everyone involved. The images captured by Men's Folio provided a fascinating glimpse into this often-hidden world, revealing the human element behind the glamorous façade of a high-fashion runway show.
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